INNOVATE AT WILL: A PRACTICAL APPROACH TO BLUE OCEAN STRATEGYBy EBI OFREY MBBS,MBA 84 Downloads - No rating - 0 Comments Read for Free
We all know or if we don’t we ought to know that they key to success in business is the buzz word commonly thrown around - INNOVATION. To succeed in business you have be innovative, you have to come up with innovative products, services or business models. The question is how do you innovate? Till this point innovation has been purely by coincidence, inspiration and pure luck. However blue ocean strategy has come to change this by providing repeatable , systematic approach to innovation. By the end of this class innovation would be demystified to you forever and would enable you innovate at will. Fortunately Dr. Ebi Ofrey is one of the few people in Nigeria trained in the art and science of Blue Ocean Strategy at the Blue Ocean Strategy Regional Center in South East Asia, in Malaysia and this book presents not a theoretical but a practical and immediately usable approach to applying Blue Ocean Strategy. The learning objectives are to be able to apply Blue Ocean Strategy tools and frameworks to any product, service, business model or idea to unlock the blue ocean. Upon successful completion of this course, participants would be able to use the 6 steps learnt to convert any idea, product, service or business model from ordinary to innovative guaranteed.